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The Language of Content Strategy Scott Abel, Rahel Anne Bailie
Publisher: XML Press

Feb 26, 2014 - I've developed a lot of content in my life as a tech writer, but content strategy is a field that still puzzles me. Recommended action: Hire people to read the content in every language. Let's go through five signs that show when the company's language strategy indirect, and thus the updating task is easy to postpone almost infinitely. Apr 10, 2014 - language-strategy. Governance is so relevant to Content Strategy. Few companies afford to ignore languages in their strategic work. Sep 8, 2011 - So we need to think more about these things. May 7, 2014 - It is with this in mind we create a strategy for content creation and determine the story, language, and execution that are all aligned to make your brand's content relevant. Globalization has brought different cultures and languages closer to businesses. Because at the moment we don't talk to the decision makers in a language they understand. Sep 26, 2012 - If you're challenged with targeting an audience across multiple countries or languages, you probably have a lot of questions about how to create a successful global social media content strategy. Of course, your content strategy should be mapped to these segments. May 20, 2014 - Diana Ballard, Val Swisher and Steve Walker discuss preparing content for a global audience including content strategy, context and the content supply chain. Wise language and translation choices are part of an international success. And what on earth are transclusions, wireframes, and folksonomy? May 30, 2014 - You, on the other hand are probably creating content for “Director of HR” or “CIO” or “DevOps Lead,” etc. May 28, 2014 - Get the best advice on content marketing strategy and tactics with this round-up of expert advice, culled from Inbound.org's AMA (Ask Me Anything) section.